Role of Producers in the Rap Industry
Music Producers vs Executive Producers
These days the Music Business has two types of producers with distinct roles. The Music Producer who is in charge of the creative process, and the Executive Producer in charge of the financial aspect. An Executive Producer has a large scope of works, and a number of responsibilities. He is in charge of managing the production and recording of an artist songs. Executive Producers are also responsible for choosing beats, tutoring the artist, and setting up studio sessions. Music Producers are responsible for coming up with the instrumentals that the artist will use for the songs. Music Producers also collaborate with the artist about the direction and hook ideas for the beats.
Mike Will Made It is one of the top Rap Producers in the industry. Mike Will is a trap beat producer from Atlanta, and comes from a musical background. He got interest in beat making as a teenager after fooling around with an M.P.C. in a music store. After years of perfecting his beats he got his break in 2011. This is the year he got to produce music for some top artists such as Future,2 Chains, and Juicy J just to name a few. He was able to get the attention of Rick Ross who requested him to work on “Tupac’s Back.” His work with Juicy J and Rick Ross gave him his first spots on the Billboard Charts.
D.J. Mustard is a Rap Producer from the West Coast who started out as a D.J. The main rap sound on the West Coast (after Dr. Dre retired from music production) is the Rachet/Hyphy sound. The Rachet/Hyphy sound was actually created by D.J. Mustard and these are the types of beats he makes. Although D.J. Mustard is a producer and has come up with multiple hit records he has never given up on being a D.J.
Hip Hop Producer
Kanye West is a Hip Hop Producer and is literally a house hold name. Kanye West has been ranked the most influential producer since Dr. Dre for ten years now. Kanye West produces music that his fans love, but ultimately he wants to push boundaries and challenge his audience. Kanye West is not only a beat producer, he also raps and creates musical masterpieces. He is one of the most creative visionaries in the Music Industry.
Multi Genre Producers
We also have Pharrell Williams who is a Master at what he does. His prowess has enabled him place beats on practically every type of artist in the game. He has worked with artists such as Kendrick Lamar, Jay Z, Rick Ross, Roy Ayers just to name a few. Very few producers can match the breadth of his musicality.
No ID is a producer who can claim timeless beats over three different decades. No ID is Kanye West’s mentor. He has a way of producing soulful beats. He has worked with artists such as Nas on his comeback album,”Life is Good”, as well as Big Sean and G Unit.
Equipment Used by Rap Producers
Some of the equipment rap producers use to make beats include sequencers, samplers, keyboard work stations, and D.A.W.’s. These can either be software, hardware, or a combination of the two. Most Hip Hop beats are produced using Akai M.P.C. products. M.P.C.’s are a mixture of samplers and software. It can be used alone to sample sounds off of records, and to rearrange them into a new beat. Music can also be mixed with sound modules or other keyboard based workstations like the Yamaha Motif, Korg Triton, or Roland Fantom. The same exact thing can be done using software. Modern Rap Producers are known to use more software than hardware. FL Studio, Ableton Live, Studio One, and Cubase are some of the programs used by today’s music producers.
Music Production means a lot of different things to different people. Most people will agree that producers are the people who are in charge for the integrity of a project. When a project crumbles and fails, the artist may take the heat in front of the press, but the producer will take the blame in the back ground. Producers play one of the biggest roles in creating hit songs, but they get the least amount of recognition.